top of page

In this pre-#metoo 1990 special, host Elayne Boosler takes us on the ride – from “Fly Me” to “I’m Worth It”, and from June Cleaver to Murphy Brown. Watch – and try not to cringe – as women tackle ring around the collar and smile sweetly when their kids say cooking, cleaning and doing he laundry is “what mommies are for”.  To praphrase a Virginia Slims ad, “We’ve come a long way, baby”.

Watch trailer here.

Television and advertiser’s portrayal of women has ridden a cultural roller coaster over the decades.

Screen Shot 2019-09-13 at 3.21.12 PM.png
bottom of page